How Influencer Marketing is Taking a Toll Over the Online Platform
Influencer marketing, which is a form of social media marketing that involves gaining endorsements from influencers, has become a popular strategy today. Most brands, big or small, have openly embraced this form of marketing and are utilising the same to reach out to their customers and engage with them on a different level altogether. As a matter of fact, 71 per cent of marketers believe that companies can garner more traffic and leads with the help of influencer marketing. A recent survey reported that the influencer marketing field would likely turn into a USD 5-10 billion market by this year-end. Considerable growth has already been witnessed in the influencer marketing advertisement expenditure from the year 2018, where it stood at around USD 3.2-6.3 billion. It has emerged as one of the favourite marketing strategies in the current times and has been endowing businesses with several benefits as follows: Helps brands reach their target audience Getting associated with the