How Influencer Marketing is Taking a Toll Over the Online Platform

Influencer marketing, which is a form of social media marketing that involves gaining endorsements from influencers, has become a popular strategy today. Most brands, big or small, have openly embraced this form of marketing and are utilising the same to reach out to their customers and engage with them on a different level altogether. As a matter of fact, 71 per cent of marketers believe that companies can garner more traffic and leads with the help of influencer marketing.
A recent survey reported that the influencer marketing field would likely turn into a USD 5-10 billion market by this year-end. Considerable growth has already been witnessed in the influencer marketing advertisement expenditure from the year 2018, where it stood at around USD 3.2-6.3 billion. It has emerged as one of the favourite marketing strategies in the current times and has been endowing businesses with several benefits  as follows:

Helps brands reach their target audience

Getting associated with the correct influencers has proven to be really helpful for brands, enabling them to reach and connect with their target audience on a better scale. The key lies in choosing the influencers that are relevant to the industry and niche. Remember how Amazon partnered with authors such as Amish Tripathi and Ashwin Sanghi for its #CrazyForReading campaign to promote its Kindle e-reader in India? During the campaign, both the authors spoke about how they switched over to reading in Kindle from reading physical books. The campaign worked wonders for Amazon as it chose the correct influencers who had an audience that the brand was trying to reach.

How Influencer Marketing is Taking a Toll Over the Online Platform

Builds trust as well as credibility

Legitimate influencers have incredibly engaged audiences that trust them. Hence, when an influencer mentions or endorses your brand, his/her audience is more likely to check it out as they trust the opinions and recommendations of the influencer. The audience, this way, often ends up buying the products/services much quicker than compared to the customers who get to know about it via conventional advertisement channels.


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